We are thrilled to share this year’s exclusive insights from top IT decision-makers and your fellow technology advisors to inform your sales strategies for the months ahead. The research is clear: Companies of all sizes are looking to advisors to unlock an unprecedented array of new technologies to tackle critical business challenges and future-proof their business. This year we learned that there is significant momentum in AI-enabled solutions across the organization, more demand for modern cybersecurity and automated customer experiences, and shifts in modern cloud strategies. We are also seeing an elevated focus on cost savings to fund innovation.
IT leaders identified an increased appetite for technology advisory services to help them navigate today’s critical buying decisions amidst an ever-growing landscape of new technologies and suppliers, increased procurement complexities, evolving privacy and compliance requirements, ongoing talent shortages, and more. So, this year more than ever, it is a great time to be an advisor in the channel. The pace of technological change shows no signs of slowing and IT buyers need your help to guide them through their process. And they know it.
