What’s Inside

What's Inside

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This report explores 3 main themes. Click on each section to dive in.

Key Factors Shaping Today's IT Purchasing Choices

Trend 1: AI Adoption

The shift from focused AI experimentation to wider-spread delivery and execution is here. AI in CX and cloud are top priorities for productivity and efficiency gains.

Trend 2: Cybersecurity as a Critical Backbone

As IT leaders brace for more advanced (and costly) threats and breaches, modern cybersecurity investments rank high for most mid-market and enterprise buyers alike.

Trend 3: Cost-Cutting to Fund Innovation

Economic uncertainty brings cost-cutting back to the forefront, but not at the expense of critical transformational projects.

Trend 4: Intelligent Experiences Across the Entire Customer Journey

As consumer expectations for highly personalized experiences accelerate, IT leaders are prioritizing AI and data analytics investments that can enhance efficiency and cost-savings across the CX ecosystem.

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What's Inside

This report explores 3 main themes. Click on each section to dive in.

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Top Tech Trends Shaping Tomorrow's Investments

Trend 1: AI as Enablement Technology

Most respondents indicated AI/ML-enabled tech as the top category for continued exploration and investment. Generative and non-generative AI will have different but equally important impacts on productivity and innovation.

Trend 2: Next-Gen Cybersecurity for Inevitable Attacks

To combat the growing sophistication of cybercrime, many IT decision-makers are looking to AI-enabled cybersecurity technologies that can enhance efficiencies and reduce staff burden for critical tasks.

Trend 3: Shifting Cloud Modernization Strategies

Mid-market enterprises will stay focused on shifting their on-prem applications to the cloud, while most large enterprises are further along in their cloud modernization journeys. See where the priorities differentiate and why.

Continued on next page →

What's Inside

This report explores 3 main themes. Click on each section to dive in.

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New World, New Opportunities
for Technology Advisors

Tech advisors have an opportunity to guide IT decision-makers more than ever before. Nearly all mid-market enterprise respondents are looking for outside advisory for increasingly complex technology decisions. Explore the practice areas where IT leaders indicated the most need for help and why.

This section also includes insights from over 500 technology advisors in the channel.