Section 4:

The Technology Advisor's Role in Successful AI Strategies

Section 4

The Technology Advisor's Role in Successful AI Strategies

AI is moving at breakneck speed and transforming entire industries. Organizations that cling to traditional workflows and technologies are being left behind—and the gap is growing bigger as time goes on. Its’ no longer about keeping up with savvier competitors. Embracing AI is about survival. As a technology advisor, your job is to light a fire under customers and help them see the transformative—and existential— need for AI, while pointing them to the right technologies and solutions.

Many of the hurdles mentioned in our 2024 report remain, including data and infrastructure challenges, talent shortages, and compliance questions. That’s why more and more enterprises seek outside help to make sense of the dizzying space, find the right resources, and implement the right AI solutions for their business. In fact, global spending on technology consulting will grow by 7% to over $421 billion in 2025, with 79% of technology buyers expecting to use more consulting services.¹³

Section 4: The Technology Advisor's Role in Successful AI Strategies

Mind the Gap

When communicating with customers, it’s important to keep in mind that attitudes and perceptions around AI can vary widely across individuals and roles.

Research suggests there is still a wide gap regarding how technology experts and the general public view AI. A recent Pew study found that experts are significantly more enthusiastic about AI’s impact on work and potential. About three-quarters of AI experts believe AI will benefit them personally, compared to just 24 percent of U.S. adults.¹⁴

To bridge this divide, advisors should focus more on outcomes and solving business problems, as opposed to merely pushing AI-driven technologies. By clearly addressing real-world challenges with AI, advisors can help non-technical stakeholders see its value, reduce resistance, and pave the way for greater AI adoption.

Ethical AI: A Growing Focus in 2025

In the rush following the generative AI boom, many organizations prioritized speed and experimentation over values like privacy, fairness, and transparency. This is changing in 2025, as companies face growing regulatory pressure and rising consumer demand for responsible AI. Today, just 26% of global consumers today say they trust organizations to use AI responsibly.¹⁵

As you work with your clients to integrate AI into their business strategies, they will likely need guidance on how to use AI responsibly. According to McKinsey, 80% of companies are having difficulty hiring AI ethics specialists.¹⁶

Key questions to ask about ethical AI include:

Does your organization currently have a structured approach for responsible AI development?
Who is accountable for ethical oversight in your organization?
How do you ensure models are fair and explainable?
Are you performing regular audits for bias and compliance?

How Telarus Can Help You Sell AI with Confidence

At Telarus, we are deeply passionate about the transformative power of emerging technologies like AI and are committed to helping technology advisors harness its potential to grow their practice.

Telarus' world-class engineering and advanced solutions teams are at the forefront of AI-driven business transformation, ready to guide you through identifying and seizing new AI opportunities to meet your customers' most critical business challenges now and as their digital business evolves.
The all-new Telarus Hub business management platform makes it fast and easy to connect with AI suppliers, manage your pipeline, and grow your business.
Leverage unparalleled education, resources, and supplier guidance for cutting-edge AI technologies across CX, cybersecurity, cloud, mobility, IoT, and advanced networking.

Contact your Telarus Partner Development Manager today to learn how we can support your AI business and drive growth together.